Adé Fashion launching on November 4th
There have been so many times that I have wanted to shop African fashion online and have it delivered to me in a few days. But the options have always been very limited which lead to my disinterest. One of the founders of Adé Fashion, Pelumi Adedayo, had this same issue and felt so passionate about it that she had to do her bit to rectify the situation.
Adé Fashion focuses on quality. From the clothing to the imagery to a general fashionable lifestyle. You'll notice that their imagery is very vibrant, very real. This is what endears me to the brand the most. The appeal of fashion bloggers is highly attributed to the fact that you're seeing the clothing on real people living their everyday lives- beyond a studio setting.
They will launch with designers Viv La Resistance and Ejiro Amos Tafiri. Here's the coolest part- you get to say what African brands you would like to shop on their site and your request will be taken into account!
Sign up to their website and follow them to stay ahead of the game with all the latest and for any African brands who would like to have their pieces stocked on Adé Fashion, drop them a line at hello@adefashion.com.
In collaboration with Adé Fashion